How Creating New Relationships “On Purpose” Will Dramatically Increase Your Income

How would you like to spend 20 to 30 minutes every day building one new relationship a day that will double, perhaps even triple your income?

I’m going to toss a new wrinkle into the relationship building game. I want you to think about two words could have dramatic affect on your life and your income.

Those two words are “on purpose.”

What do you think might happen if you started creating new relationships on purpose? And what if you attached an immediate dollar amount value to each of those new relationships?

That’s what I did several years ago and my results have been nothing short of amazing. I know it might sound cold and calculating to think like this, but bear with me.

It all started one evening as I was doing an Internet business seminar for a local S.C.O.R.E. chapter. I was talking about how to increase the value of email in your business. I looked down and, by chance, in my materials, I had one of those thousand dollar bill bookmarks you can buy at your local bookstore. Hold one up and it looks just like a $1,000 bill.

I wanted to impact the audience on the importance of building their email list so I told them they should treat each email address as if someone just handed them a $1,000 bill and I held up that bookmark.

Then I said, ” How would you like to build One New Relationship A Day. And how many of those relationships would you like that each one puts an additional one thousand dollars in your pocket?”

The reaction was immediate. Some audience members sat up. Some smiled broadly. Many whom I thought was asleep began asking questions. What I had discovered was the value label I attached to their future relationships that could begin with an email dialog made sense to them. They no longer just saw an abstract email address. They saw potential income.

I knew I had stumbled on to something and so my little “on purpose” relationship income experiment began. I started thinking what would happen if I purposely viewed every email relationship I created as a potential income stream that was worth a minimum of one thousand dollars and worked toward that goal. Of course, I believed each one would have to be a win-win and without a doubt there had to be real value for both parties involved.

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